Huffy wanted to create a new kind of bike experience. One that focused on giving small bike shop owners the ability to provide a personalized, story-driven experience to its customers through a unique, value-priced bike. Batch was born. 

MY CONTRIBUTIONS

• Logo Design

• Bike Graphics Design

• Bike Colorways

• Batch Badge Concept & Story Writing

• Tradeshow Design & Management

• Photoshoot Management 

• Model & Location Selection